GATCHA GOTCHA

Judging others without self-awareness can lead to the same mistakes we criticize.

Impulsive consumption driven by blind box and gacha culture is examined through a character-driven narrative. A shopper who initially dismisses gambling as irrational becomes entangled in similar behavior, motivated by curiosity and fear of missing out. Set within a commercial environment, the story highlights the contradiction between personal judgment and actual behavior. The progression emphasizes how capitalist structures and emotional impulses can lead to irrational financial decisions. The message encourages reflection and critical thinking before engaging in non-essential consumption.

  1. Evangeline Candra

  2. Felicia Natalie Purnomo

  3. Michelle

  4. Rainy Faustin Candra Wijaya

  5. Kaylia Christibella Paparang

Location

Ciputra World Mall,
V-Junction 3rd Floor,
Surabaya,
INDONESIA

Location

Ciputra World Mall,
V-Junction 3rd Floor,
Surabaya,
INDONESIA

Location

Ciputra World Mall,
V-Junction 3rd Floor,
Surabaya,
INDONESIA

Create a free website with Framer, the website builder loved by startups, designers and agencies.