IN CHIYO WE TRUST

Nostalgia-based storytelling highlights the enduring value of imagination and play.

Financial challenges among college students living independently form the central focus of this narrative. The story highlights the tension between intentions to budget responsibly and the reality of impulsive consumption shaped by contemporary trends. Elements such as meme culture, fear of missing out, and consumer-driven habits are used to illustrate behavioral patterns. The “boarding house survival cycle” visualizes how spending fluctuates throughout the month, moving from abundance to scarcity. By contrasting ideal financial discipline with lived experience, the narrative critiques the irony embedded in modern student consumption.

  1. Kelly Christiana Suryo

  2. Michelle Jocelyn Julianto

  3. Yohana Maria Velicia Yap

  4. Nicole Aurelia Gunawan

  5. Michaeline Graziella William

Location

Ciputra World Mall,
V-Junction 3rd Floor,
Surabaya,
INDONESIA

Location

Ciputra World Mall,
V-Junction 3rd Floor,
Surabaya,
INDONESIA

Location

Ciputra World Mall,
V-Junction 3rd Floor,
Surabaya,
INDONESIA

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